Sweet Theory Baking Company: A Love Letter

Sweet Theory Baking Company / OutsideTheDen.com

Dearest Sweet Theory Baking Company,

We have visited you three times in the last week, twice at your store and once at the Natural Life Music Festival. You have easily become our favorite place for a treat, and we seem to be finding lots of excuses for treats lately. But how can we feel guilty when everything you create is with such natural ingredients?

Sweet Theory Baking Company / OutsideTheDen.com

Although we don’t have any documented food allergies, we appreciate knowing we can come in and order a completely hypoallergenic treat just to be on the safe side.

Sweet Theory Baking Company / OutsideTheDen.com

Alex: I will admit that when I initially heard the premise of a vegan bakery I was pretty skeptical. My previous experiences with vegan or vegetarian food had consisted of those infernal Boca Burgers and that one time I was tricked into eating tofu bacon. I walked into your store the first time expecting to overpay for the luxury of feeling morally superior while pretending I was enjoying my food just as much as any other omnivore. I have never been happier to be so completely and utterly wrong.

Sweet Theory Baking Company / OutsideTheDen.com

Heather: Having been vegetarian and vegan at different points in my life, I’ve had my share of cruelty-free desserts. Although I’ve had some tasty home made things before, nothing can quite compare to my experiences at Sweet Theory. The hype I had heard about your store was completely justified, and I have joined the ranks of those singing your praises.

Sweet Theory Baking Company / OutsideTheDen.com

Sweet Theory Baking Company / OutsideTheDen.com

Sweet Theory at the Natural Life Musical Festival

First, your donuts. Oh, heaven, your donuts. I had the sunday morning cereal one at the Natural Life Music Fest, and I think Alex only got one bite in before I inhaled the rest. The cereal was a fabulous touch, and the donuts are so perfectly made.

Sweet Theory Baking Company / OutsideTheDen.com

As much as I enjoyed the cereal donut, the crowning jewel in your donut case is the French Toast “bacon” donut. Any future visit we have will always have to include one of these donuts. Although I had been pretty sure you were a vegan bakery, I had to go online to make sure after our visit because the bacon tasted so close to the real thing. And the coconut flavoring on it is just perfection. I will also insist to anyone visiting your store that this must be the first thing they order.

Sweet Theory Baking Company / OutsideTheDen.com

Sweet Theory at the Natural Life Music Festival

Sweet Theory Baking Company / OutsideTheDen.com

Sweet Theory Baking Company / OutsideTheDen.com

I also love how your store is arranged. The ornamentation is appropriate for a bakery, and one can’t help but get the feeling of happiness when looking around at your decor. Although you don’t have a lot of seating, we haven’t had an issue yet with finding a spot to enjoy our baked goods (we like to stay around to enjoy one of them and then normally bring the rest home).

Sweet Theory Baking Company / OutsideTheDen.com

The sea salt caramel brownie bite was just the right amount of chocolate and caramel mixed together. Alex and I had to cut it in half to prevent any fights over it (Alex’s favorite being caramel, and mine being chocolate). Definitely one to get again.

Sweet Theory Baking Company / OutsideTheDen.com

I didn’t actually think I was going to enjoy the cookie sandwich. Any that I’ve had in the past just didn’t quite do anything for me, but wow, Sweet Theory! I initially just took one little bite while I was taking a picture of it, and that one bite led to almost all of the cookie (I did have to leave at least one bite for Alex, who later said he understood why I couldn’t resist myself). The cookies were amazingly moist, and the cream was soft – which made the cookie a delicate one to handle. I honestly don’t know if I’ve had a better cookie than that one.

Sweet Theory Baking Company / OutsideTheDen.com Sweet Theory Baking Company / OutsideTheDen.com

The SunButter and Jelly cupcake – since you are a food allergy friendly bakery, you use SunButter. Alex wasn’t a fan of the very distinct flavor of SunButter, but I found it led to a unique cupcake experience. I probably won’t recommend this cupcake to someone who doesn’t have nut allergies, simply because SunButter is definitely a love it or hate it flavor. But it is so wonderful that you offer options like this for those with allergies.

Sweet Theory Baking Company / OutsideTheDen.com

Sweet Theory Baking Company / OutsideTheDen.com

Your chocolate brownie cupcake (which admittedly I forgot the exact name of it because I was under the spell of how delicious it looked) is also made with SunButter, but it is less apparent in this cupcake (Alex didn’t even notice it). Chocolate cupcakes can sometimes suffer from the too sweet or too cake-like flavor, but your cupcake was a delicious combination of what a chocolate cupcake should taste like. I was so happy this one came home with us, and it will undoubtedly be one I order again.

Sweet Theory Baking Company / OutsideTheDen.com

I think Alex enjoyed your cinnamon roll almost more than the french toast bacon donut. We both commented on the pure taste of the cinnamon roll, much unlike the shopping mall cinnamon roll with it’s too sticky and too sweet flavors, your cinnamon roll was savory as well as sweet-tooth satisfying. After we each had our taste testing bites, Alex happily took the rest to work the next morning for breakfast – much to the envy of his co-workers.

Alex: All in all it will still be a guilty pleasure to lose ourselves in a pile of your sweets, but it is nice to know that we have a place where we don’t have to feel *quite* so bad.

With much affection,
Alex and Heather

Sweet Theory Baking Company
1243 King Street
Jacksonville, FL

Sweet Theory Baking Co. on Urbanspoon

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One Response to Sweet Theory Baking Company: A Love Letter

  1. More Organic in JAX September 3, 2013 at 2:35 pm #

    This is great! Hope to see more Organic and Natural ingredient options here in Jacksonville. We avoid anything with GMO, High Fructose Corn Syrup and anything artificial. Natural and Organic is the way to go and the way it should be.

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